Lemoncane is a Venezuelan beverage brand designed specifically for the U.S. market. Rooted in Latin American traditions, the brand aims to connect with American consumers by offering a refreshing drink that is family-friendly and easily understood by a broader, non-Hispanic audience.
Positioned as a mid-range product, Lemoncane seeks to combine cultural authenticity with universal appeal.
Client:
Panateca ft Lemoncane
Panateca ft Lemoncane
What I delivered:
Branding | Bottle Labels | Box Packaging
I collaborate closely with this brand to bring their identity to life! This involves designing three unique logos, an icon, a vibrant colour palette, and carefully selected fonts that capture their essence. Additionally, I design all the labels for their drink bottles, ensuring every detail reflects the brand’s personality and appeals to their audience.
It’s a creative journey that I truly enjoy!
Lemoncane offers three unique flavours: traditional, hibiscus, and ginger. I designed the labels for each of these flavours. Part of the objective was to capture the essence of each flavour. To enhance this, all labels are transparent, allowing customers to see the drink’s colour.
